Growing Sustainability Together: How Lovett Family Farms Is Advancing
Regenerative Agriculture
For more than two decades, Lovett Family Farms has supplied potatoes to McCain Foods while operating a diverse farming business that also grows onions, blackcurrants and other crops for local and export markets.
As weather patterns become increasingly unpredictable and sustainability continues to shape the future of agriculture, the Lovett family has remained focused on investing in practices and technologies that strengthen the long-term resilience of their operation.
"We started growing potatoes with McCain in 2000, and from there we've carried on with that relationship and increased the volume that we supply"
— Daniel Lovett
Today, that relationship extends beyond crop production through a shared commitment to regenerative agriculture.
A Shared Commitment to Regenerative Agriculture
Lovett Family Farms was introduced to McCain's regenerative agriculture programme through a grower group meeting. The programme aims to help growers adopt farming practices that improve long-term sustainability while building resilience against climate related challenges.
"The goal is to be sustainable throughout the changes that climate change is bringing and for the future"
"Regenerative agriculture is going to help us do that and help growers stand up better against weather events."
— Sarah Newton
To support growers on that journey, McCain partnered with AGCO Finance to provide practical financial incentives that help make sustainable investments more accessible.
"Partnering with AGCO Finance is important for McCain because it gives our growers something to jump on board with and work towards"
— Sarah Newton
Supporting Growers Through the Climate Journey Fund
McCain's regenerative agriculture framework aligns with the farming practices recognised through the AGCO Finance Climate Journey Fund.
The Climate Journey Fund is an annual financing initiative designed to support farmers pursuing sustainable outcomes by providing favourable financing conditions on eligible equipment and technology investments.
The programme reflects a broader commitment shared by McCain, AGCO Finance and Rabobank to help growers adopt practices that support both productivity and environmental sustainability.
By reducing financing barriers, the initiative enables growers to invest sooner and begin realising benefits faster.
"By jumping on board with the AGCO Finance offer sooner, they can get the financing and get results sooner than without the deal"
— Daniel Lovett
Sustainability in Action at Lovett Family Farms
For Lovett Family Farms, access to innovative technology has played an important role in advancing operational and sustainability goals.
The business utilises Fendt tractors, which have delivered fuel-efficiency benefits across the farming operation.
"The main AGCO products that we're using are Fendt tractors"
"What we find beneficial on the regenerative side is the fuel economy, and the usage is very low."
— Daniel Lovett
The Climate Journey Fund has also helped support future-focused investment decisions.
"The incentive programme from AGCO Finance has helped us"
"If we looked at the Precision Planting system, we probably wouldn't have gone ahead with that if we couldn't get some attractive funding."
— Daniel Lovett
By combining sustainable farming practices with modern equipment and technology, Lovett Family Farms continues to build a more resilient operation while supporting the long-term goals of its customers and partners.
The Power of Partnership
The collaboration between Lovett Family Farms, McCain and AGCO Finance demonstrates how partnerships across the agricultural value chain can accelerate progress.
For McCain, the programme provides growers with tangible support as they adopt regenerative farming practices. For AGCO Finance, it creates opportunities to help customers invest in equipment and technologies that contribute to long-term sustainability outcomes.
Most importantly, it gives growers practical tools to take meaningful action today while preparing for tomorrow.
Looking Ahead
As agriculture continues to evolve, partnerships that combine innovation, sustainability and access to capital will play an increasingly important role in helping growers succeed.
For growers like Lovett Family Farms, regenerative agriculture is not just a future ambition, it's already becoming part of the day-to-day decisions shaping the future of their business.
This page is provided for general information only. You should seek independent legal, financial and tax advice that takes into account your individual circumstances. Finance is provided by AGCO Finance Pty Limited ABN 42 107 653 878 and is available for business purposes only. Credit criteria, fees, terms and conditions apply.
Ready to take the next step?
Learn more about how AGCO Finance's Climate Journey Fund can help support your sustainability ambitions and business goals. Contact our team today to learn more about the initiative, check your eligibility, and explore tailored financing solutions for your farming operation.